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Smarty Pixels creates blog posts related to web development, website design, digital marketing, online marketing, and high performance computing. From content marketing and content strategy research to interesting experiments from our SEO lab, our blog makes meaningful the technology that makes your marketing strategy successful.

Academic apprenticeship as a workforce strategy

Academic apprenticeship as a workforce strategy

by JOHN ERNSTHAUSEN

January 30, 2020

This article presents a new outlook on academic apprenticeship, academic apprenticeship as a workforce strategy. The new idea is to foster long-term consulting relationships between faculty at the academy and employers. The student enters apprenticeship to the employer as an apprentice of the faculty member.

Tags: workforce strategy, apprenticeship, careers, science policy, talent acquisition

writing content for the snippet

Writing content for the snippet

by JOHN ERNSTHAUSEN

July 01, 2014

I share a heads-up that may help the content writer to be aware of pitfalls that lead to a misleading snippet in Google's Search Engine Results Pages (SERPS).

Tags: google, web content development, snippet

Colorway Version 3.1 Wordpress defailt theme

A wordpress default theme indexs well in search engine result pages

by JOHN ERNSTHAUSEN

June 01, 2014

Critiques take notice of the ColorWay WordPress template. The ColorWay theme developed by InkThemes.com received honors as the best WordPress theme for 2012 and recognise ColorWay as customizable and flexible.

Tags: colorway theme, google, web content development, wordpress

The description meta tag

The snippet and title displayed in the search engine result pages

by JOHN ERNSTHAUSEN

May 01, 2014

The snippet and title displayed in the search engine result pages best represents and describes each search result as it relates to the user’s query.

Tags: google, smarty pixels, seo

Smarty Pixels Logo in Pittsburgh PA

The impact of image alt text and image name on Smarty Pixels Google rankings

by JOHN ERNSTHAUSEN

March 31, 2014 Updated: May 17, 2014

The Google search engine uses an image's name and an image's alt text to rank a web page. This post is a case study of the impact of image name and image alt text on Google ranking.

Tags: technical, image html tag