Our Blog

Our blog focuses on content marketing and content strategy research. We share interesting experiments from our SEO lab.

  • Smarty Pixels Logo in Pittsburgh PA

    THE IMPACT OF IMAGE ALT TEXT AND IMAGE NAME ON SMARTY PIXELS GOOGLE RANKINGS

    by JOHN ERNSTHAUSEN
    ORIGINAL: March 31, 2014. UPADTED: May 17, 2014

    The Google search engine uses an image's name and an image's alt text to rank a web page. This post is a case study of the impact of image name and image alt text on Google ranking.

    Rating: This article is technical in nature and rated difficult. This article impacts marketing.

    Tag: TECHNICAL, IMAGE HTML TAG.

  • The description meta tag

    THE SNIPPET AND TITLE DISPLAYED IN THE SEARCH ENGINE RESULT PAGES

    by JOHN ERNSTHAUSEN
    May 1, 2014

    The snippet and title displayed in the search engine result pages best represents and describes each search result as it relates to the user's query.

    Rating: This article is technical in nature and rated moderately difficult. This article impacts marketing.

    Tag: GOOGLE, SMARTY PIXELS, SEO.

  • writing content for the snippet

    WRITING CONTENT FOR THE SNIPPET

    by JOHN ERNSTHAUSEN
    July 1, 2014

    I share a heads-up that may help the content writer to be aware of pitfalls that lead to a misleading snippet in Google's Search Engine Results Pages (SERPS).

    Rating: Moderate, Technical.

    Tag: GOOGLE, WEB CONTENT DEVELOPMENT, SNIPPET.